UPDATE: Since publishing this story, Samsung has announced details of how owners of its 8K Neo QLED TVs can access the Rings Of Power-related 8K content. This content, which is essentially an exclusive 8K trailer, will be available prior to the September 2nd debut of the series (so you’ll need to be quick) via Samsung TV Plus. To access it you just need to navigate to the VOD stream in the menus of Samsung’s free TV Plus streamed TV service. Or else you can launch the app on any Samsung mobile device.

I’ve left the original story largely unchanged below.

There’s been a fair bit of talk in the media about 8K TVs lately, much of it focusing on their relatively slow sales to date and the part the stubborn lack of native 8K content likely has to play in this. Today, though, reasonably hot on the heels of the third season of Das Boot being made available in 8K on suitable Samsung TVs in Germany, we now learn that content associated with Amazon Prime Video’s new blockbuster series The Lord Of The Rings: The Rings Of Power is also going to made available in 8K.

Yesterday Samsung marked the occasion of the show’s launch and its 8K deal with Prime Video by showing 25 minutes of content from the series’ first two episodes on the three-storey LED video wall installed at its flagship Samsung 837 experience centre in New York City. This is being followed this week by exclusive ‘dynamic creative’ content from the show being shown on Samsung’s LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus, and Milans’ Piazza del Duomo.

Content associated with Prime Video's new The Lord Of The Rings: The Rings Of Power series will be ... [+] exclusively available on Samsung Neo QLED 8K TVs soon.

More excitingly for current or prospective 8K TV owners is the news that Samsung will be the first to deliver ‘series content’ (not to be confused with the actual series) in 8K to living rooms across the world ‘through a custom trailer containing exclusive scenes’. This will be available on Samsung’s Neo QLED 8K TVs and “The Wall” 8K Micro LED displays via specific viewing ‘opportunities’. These opportunities have now been added to the top of this story.

It would, of course, be much more of a potential dial mover for Samsung’s dream of an 8K future if the entire The Rings Of Power show was available to watch in 8K, but that was likely always going to be too much to ask for with a series that’s already as expensive and logistically difficult to pull off as this one. Especially given the colossal amounts of special effects involved and the apparent issues associated with trying to render digital effects in 8K.