Computer technology producer Hewlett Packard Enterprise has added a suite of direct-view LED displays from SNA Displays to its headquarters near Houston, according to a company press release.

The digital signage network provides immersive experiences, artistic and inspirational pieces, and branded content. Technology integration company i.e.Smart Systems oversaw the project.

Highlights include interior LED displays in HPE's lobby, the Fishbowl, the Immersive Theater, and the PlayGround.

HPE's lobby display is a 2.5 millimeter pixel pitch, vertical LED screen used for artistic and mood-setting content. The Bold Interior HPE lobby display stands approximately 28 feet tall and 13 feet wide. The 368-square-foot screen has approximately 5.5 million total pixels.

"HPE has created an atmosphere that conveys 'cutting edge technology' but in a way that really blends well within its architecture," Jason Helton, executive vice president at SNA Displays, said in the release. "A well-integrated digital display network works when the pieces feel natural instead of jarring, when you sense you're in a high-tech space before you're even consciously aware of it. That's the key to incorporating LED technology into a brand-enhancing experience, and this project is a perfect example."

SNA Displays will provide a large-format exterior LED display at the HPE campus in 2022. SNA Displays, established in 1993, is headquartered in New York City.

We Bring Creative Visions to Life. We build high-end digital displays as vivid and dynamic as the imagination. With our clients, we've designed and built some of the largest and most recognizable digital spectaculars in the world. We prove to our clients that Dreams Live Digitally®.

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