SNA Displays has installed two Empire outdoor Led screens in The Grove, one of the most iconic shopping, entertainment and dining destinations in the country, owned by Caruso, one of the largest private real estate companies in the United States, is located in the south Of California.Consumer Experience Group (CEG) has overseen the display technology specifications and procurement process, and has selected SNA Displays to manufacture and supply the displays.For its part, Outfront Media operates and programs content for various digital screens at The Grove.The most prominent of the two exterior displays is a vertically oriented billboard mounted on the frontage of the main parking garage near the property's entrance.Measuring 12 meters high and 9 meters wide, it is used to attract visitors, displaying digital art content, promotions and advertising.The screen features a pixel size of 6 millimeters, which means that the center of each pixel is only 6 mm from the center of an adjacent pixel.At 2,010 pixels tall and 1,520 wide, it includes 3,055,200 pixels in total.SNA Displays used a spider crane and davit arms anchored to the parking lot to build the substructure.A custom walkway was also installed behind the screen for access.Caruso has also renovated the theater marquee at AMC The Grove 14 with a 28.9 meter long curved digital marquee.It is built on SNA Displays' Empire outdoor digital display technology and employs a 3.9mm pixel pitch.It has a resolution of 320×7,424 and includes a total of 2.4 million pixels.SNA Displays partnered with AD/S for architectural design and installation services, ensuring the updated technology matched the look and feel of the theater's existing marquee design.Combined, The Grove is home to 5,000 square feet and 5.4 million pixels of SNA Displays.Subscribe to our RSS feed and you won't miss a thing.© 2019 Digital AV Magazine - Underwood Communication SL