A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic’s giant hand breaks through a billboard and into the real world. An enormous shoebox reveals an oversize Nike Air Max sneaker that spins free from its frame, suspended in the air as if by magic.

Stephen is Adweek's Europe bureau chief based in Glasgow.

Brittaney is Adweek's European creativity editor.

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By Scott Schiller, Global Chief Commercial Officer, ENGINE

Adweek is the leading source of news and insight serving the brand marketing ecosystem.