Sometimes, even the largest rooms in the largest homes can feel a bit confining when it comes to enjoying an afternoon of football. Ironic as it may seem, the solution may be to move to a smaller – yet more refreshing – space. 

Continuing its longstanding  partnership with the NFL, Pepsi is introducing “The Pepsi 18 Week Pack,” a tiny home that will be a game day oasis for one fan for the entirety of the 2022 NFL season. The tiny home-inspired structure will include several amenities to make a marathon day of football watching even more enjoyable. 

“With the new NFL season getting underway, we knew we had to show up for football fans with new ways to innovate around their football watching experience.,” said Todd Kaplan, Pepsi’s chief marketing officer, in a release. “Tapping into the ‘Tiny Home’ phenomenon – something that is typically a shrine to minimalism – we turned a pack of Pepsi into a truly immersive experience of unapologetic football fandom, tricking it out from the floor to the ceiling with the best possible football watching experience.”

To promote the 18-week pack’s availability, Pepsi enlisted recent retiree (and Super Bowl champion) Andrew Whitworth to show off the living space’s various features, including a 55-inch LED screen with a built in 16-can refrigerator, stadium seating, a football-shaped ottoman that doubles as a warming tray, and a Murphy bed, in an online video. As a recent retiree, Whitworth notes this will be his first season as a full-time spectator in many years.

The 18-Week Pack’s will be awarded to one fan via an Instacart sweepstakes. To enter to win, fans must purchase two 12-packs of any Pepsi-branded product through the delivery app and use their receipt to receive an automated SMS message for contest entry.