By AV Magazine in Corporate, Display, UK&I June 29, 2022 0

The 11m x 2m Samsung LED display, with a 7680 x 1440-pixel total resolution, will allow automotive designers to change they way they work together dramatically.

Mechdyne Corporation has provided a “massive” direct view LED display wall for Jaguar’s new Design and Engineering Centre in Gaydon, Warwickshire, UK.

The large-scale visualisation system is user-focused, allowing any operator to quickly start meetings and select/share content for detailed collaborative sessions.

Based on in-depth consultation with Jaguar, Mechdyne provided a system that allows automotive designers to change the way they work together dramatically.

The Jaguar Design Studio includes creative professionals from across the globe and from a range of industry backgrounds, including fashion, watchmaking, sports and gaming. The display system easily accommodates various groups for collaboration with full-scale or larger visualisations of automotive interiors as well as body design and styling.

The 11-metre x 2-metre display wall provides exceptionally high image quality and extreme colour accuracy for automotive design visualisation. It is used for technical reviews, 1:1 scale design reviews, and cross-disciplinary operational reviews. The size, scale and resolution enable viewers to zoom into every detail and the wall is also used to display live data, animations, design sketching, and project information. In addition to its functionality as a collaboration tool, the display is used for VIP visits, as well as driving management and board of directors level decision-making.

The system allows multiple image sources to display one or more automotive designs simultaneously with information and/or video associated with the vehicle project. Mechdyne’s solution is a custom configuration made up of three separate 16×9 format sections forming one continuous screen. Extremely bright Samsung Direct View LED panels are arrayed to create a seamless screen with 7680 x 1440-pixel total resolution.

The most important requirement was that operation of the system had to be highly intuitive for non-technical users. Mechdyne’s application group programmed a custom touch panel controller so that cross-functional teams using the centre would be as familiar with the large display as with their own desktop monitors. With only four buttons, users can easily access desired scenarios, and this ease of use results in increased utilisation and little need for technical support.

“Our goal was to provide a highly advanced solution that is easy to use, enabling fast access to multiple datasets without the need for support technicians,” said Chad Kickbush, general manager of Mechdyne’s Integration Unit. “The massive wall display reflects Jaguar’s culture of responsive performance and dramatic design. It is a great example of how Mechdyne works with its clients to not just meet a spec, but to make sure the installation immediately serves the distinctive needs of their organisation. In this case, we applied our expertise and attention to the way the Jaguar design teams wanted to work.“

As a full-service solution provider, Mechdyne also designed and fabricated other elements of the collaboration space. The display system could not be wall mounted so a free-standing floor mount structure was developed, and a custom-engineered screen frame finishes the display edges to blend with the conference room decor. Mechdyne also integrated an audio system for conferencing and video animations and included wireless devices for easy connection and display of laptops on the large screens.

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