Infuse Digital and Encore Capital Management have formed a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando, according to a company press release.

As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior LED spectaculars, roadside LED monuments, LED identification pylons and other digital assets.

Margaritaville Resort Orlando and Sunset Walk Orlando is an entertainment, retail and dining destination with multiple lodging properties, a lagoon, cottages and villas, Island H20 Water Park and the Promenade at Sunset Walk. The resort destination features a digital signage network throughout the 300-acre resort three miles from Disney World.

"When we began the process of identifying the ideal media partner for this property, we knew we were looking for a company that both understood the potential at Margaritaville Resort and had the experience and talent to represent the digital network we've developed," Jake Indyk, vice president of Infuse Digital, said in the release. "Lightbox checked those boxes and more, and they've quickly become an ideal partner for us and our long-term plans."

Lightbox, a video network provider in shopping and lifestyle destinations, also represents digital assets at all WeWork locations in the U.S.

As a result of the partnership, Lightbox will be able to deliver impressions to its advertising partners through the digital media network spread across the resort, which consists of 32 digital displays, both LED and LCD. The assets are strategically placed in high-traffic locations with opportunities for exposure to the dining and entertainment venues of the development as well as roadside digital signage on the West Irlo Bronson Memorial Highway.

"The impact of advertising activations on the resort LED displays for our on-site special event initiatives is outstanding," Peter Brown, Encore's executive director of operations and asset management, said in the release. "We invariably recognize significant ticket sale increases when the digital ad campaigns are initiated, each and every time."

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