How Samsung Turned the Smartphone Lock Screen Into Ad Space

2022-07-29 19:39:24 By : Ms. Fiona Meng

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads.

Rebecca is Adweek's Europe brand editor.

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