By SVG Staff Friday, May 20, 2022 - 7:00 am Print This Story | Subscribe

The 75th edition of the Cannes Film Festival will, for the very first time, host a virtual production space powered by disguise – marking a new milestone in virtual production’s expansion into the European film and television industry.

Talent-led film and television group Film Soho, is partnering up with virtual production innovators disguise, ROE Visual, global Film and TV production solutions provider CVP and content studio ZOAN to showcase a state-of-the-art virtual production stage in the garden of the Grand Hotel in Cannes – hosting many of Cannes Festival’s A-list participants.

Visitors will step into a virtual production volume, powered by disguise and will become fully immersed into rich environments such as expansive city scapes and lush Icelandic country scenes – all designed in Unreal Engine and Notch. Visitors can drop by the space during the festival to receive demonstrations of the technology.

The disguise team will also host an exclusive drinks reception this evening, Wednesday 18th May at 17:30 CEST, featuring welcome remarks from disguise CXO Alex Wills, where he’ll share an insight into the virtual production landscape and future opportunities in the metaverse with disguise.

Powered by disguise’s award-winning extended reality (xR) workflow for virtual production, the stage is made possible with the support of industry-leading LED technology from ROE Visual, camera tracking from Ncam and CVP’s Technical Team providing consultation during pre-build and on site in Cannes for camera solutions and tracking systems.

disguise’s xR workflow, known for its reliability, scalability and ability to simplify virtual production technology into one seamless workflow, has empowered over 600 productions in over 50 countries to date. Recently awarded the most prestigious business award in the United Kingdom – the Queen’s Award for Enterprise: Innovation 2022 – disguise xR is the industry-leading workflow for those who want to take advantage of photorealistic virtual scenes and environments in their film productions.

“disguise is so excited to support Film Soho in bringing the vast possibilities of virtual production to the Cannes Film Festival and truly connecting with the innovative and disruptive qualities that both the festival, the international filmmaking community and disguise represents,” says disguise CEO, Fernando Küfer. “disguise xR, combined with powerful graphics supported by Unreal Engine, empowers filmmakers to let their creativity run wild and tell more compelling stories than ever before. We hope that, by seeing these technologies up-close at the stage we have set-up with Film Soho, filmmakers will get a taste of what the new era of film will look like.”

disguise will also be participating in a Cannes Next panel discussion on ‘Europe as a Global Leader in Virtual Production, Visionaries, Platforms and Studios’, tomorrow May 19, 2022, at the Marina Stage (Riviera) at 14:00 – 15:15 BST. disguise CXO Alex Wills, together with experts from VRT, Zoan, FNF and Nordisk Film Shortcut, will explore how virtual production is shaping Europe’s film and series production. Together they will discuss whether the cost-cutting and creative benefits of virtual production will extend beyond blockbuster films into independent filmmaking.

“Film Soho are excited to launch at the end of this year, the first ever virtual production stage in the heart of Soho,” says Nick Hamson and Chris Greenhill, Founders of Film Soho. “As a talent and production led company it made perfect sense for us to incorporate virtual production into our film making offering. We are delighted to be able to showcase this incredible technology to the international filmmaking community in Cannes.”

This monumental showcase represents a crucial step in the disguise virtual production roadmap to democratize VP workflows globally. disguise’s newly appointed Vice President of Virtual Production, Addy Ghani, is further democratizing disguise as the go-to production standard that simplifies workflows for Film Directors, Producers and Directors of Photography – heralding in a new era of film production. Participating in Cannes Film Festival is one example of the exciting initiatives disguise has planned for the virtual production space. Others include investing in leading talent and creating experimentation spaces dedicated to virtual production and training in several locations around the world.

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