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Representatives from the national organizations, local law officers and Ameera’s family met in Humble on Wednesday, May 25th for the launch of Ameera’s billboard.
Representatives from the national organizations, local law officers and Ameera’s family met in Humble on Wednesday, May 25th for the launch of Ameera’s billboard.
National Missing Children’s Day, which is observed on May 25, highlights child safety and the evil of child abductions.
A group of national organizations have collaborated on a month-long digital Out-of-Home (DOOH) campaign seeking to bring home four missing Texas children.
Hoping to generate new leads, the National Center for Missing and Exploited Children has joined forces with Texas Center for the Missing, Houston’s Amber Alert Provider and Clear Channel Outdoor.
The four missing children are Lina Khil and Lorne “Trey” Jones from San Antonio, Angel Marie Avalos from El Paso and Ameera Deadrick from Houston.
Representatives from the organizations, local law officers and Ameera’s family met in Humble on Wednesday, May 25, for the launch of Ameera’s billboard.
The tall digital display panel faces south of FM 1960 on the Eastex Freeway (Highway 59) in Humble. Clear Channel Outdoor will broadcast Ameera’s photo on its digital billboards throughout the Houston region over 1,200 times per day on each unit for one month.
Last year, Katy teen Thalia Macias’s face was on these billboards. Thalia phoned home when she saw them and was reunited with her family, a DOOH campaign spokesperson said.
Ameera Deadrick went missing on June 1, 2016. She was 8 years old at the time. She is an African American female; at the time her height was 4 feet 3 inches and she weighed 50 pounds. She would be 13 now.
“Clear Channel Outdoor began this program over 10 years ago and has reunited a number of children with their families which is the most rewarding service we can perform for the communities where we operate,” said Lee Vela from Clear Channel. “Digital billboard messages have worked repeatedly to help find these children and we are honored to play a role in this safety campaign alongside NCMEC and Texas Center for the Missing.”
The 11-year-old Uvalde student who hid during the mass shooting testified to Congress that they "thought he was going to come back."