This year at Eurobike, the MyWhoosh stand was the largest indoor training stand app at Eurobike. Granted, it was also kinda the only one, given that Zwift didn’t show up, and others like TrainerRoad have never shown at Eurobike. Nonetheless, whether or not they were the only entrant into this contest is besides the point, their booth had easily the coolest booth gimmick I’ve ever seen, which was full LED floor/wall thing that wrapped around you with their app inside of it.
Look, I don’t really know how to explain this booth within a booth well, so here’s a simple 25-second video I shot at Eurobike:
Point being, MyWhoosh (no relation to Whoop, or Burger King’s Whopper) had a giant booth with tons of screens, tons of trainers, lots of fancy bikes, and practically nobody riding them. All likely because almost nobody had heard of MyWhoosh before Eurobike. So, I volunteered myself to find out WTF MyWhoosh was.
This quest involved four pieces:
A) Trying out the virtual LED panel thing like any other proper Instagram Influencer B) Having a discussion with “Their Peeps” in the fancy upper-level Meetings Only portion of their booth C) Actually just downloading the app and trying it myself in my shed last night D) Getting lost in government/corporate holdings statements across all corners of the internet
Having now checked off those four pieces, I shall present my findings to you. Oh, and in case you’re new around here – I just write about sports tech and call it like it is. If something is stupid, I’m gonna say it. And if something is awesome, I’m gonna say it too. I also probably say the “Quiet Parts” out loud too. I’m not sponsored by any company I review/etc, and if you find this stuff useful, you can become a DCR Supporter, which gets you access to behind-the-scenes videos and plenty more. With that – let’s begin!
MyWhoosh is an indoor cycling app that offers virtual worlds, training plans, one-off workouts, and the ability to race against others. The platform is based in the UAE, and has a partnership with Team UAE Emirates (the pro cycling team). While MyWhoosh gets skittish around their investors, the simplified version is the lead/primary investor is the government of the UAE (United Arab Emirates), just like it is for Team UAE Emirates and countless other sport/tourism efforts. Their CEO is Akhtar Saeed Hashmi, also the CEO of numerous UAE entities including Royal Technology Services (RTS) and Mauqah Technology. RTS is a subsidiary of The Royal Group, that is ultimately headed by Sheikh Tahnoon bin Zayed Al Nahyan, the son of the founder of the UAE. This holdings group is responsible for some $26 billion worth of assets, as part of the UAE’s International Holdings Group (IHC).
These lines are key to understanding the technical and non-technical goals that MyWhoosh has. At this stage, those two aspects are inseparable. And the result of these roots drives the decisions they make – be it the worlds they’ve designed, the bikes they select, and the training plans they build. Their stated goal is to increase physical fitness and sports activity within the UAE.
In the interest of achieving that goal, the platform is entirely free for now. It isn’t clear what, if any, monetization goals the company has. In the spirit of spending money, the company even has some large prize purchases for races – upwards of $75K/month in prize money.
To date, the company has primarily targeted cyclists in the Middle East, focusing specifically on the UAE (the biggest cities of which are Dubai and Abu Dhabi), Bahrain, Qatar, and Saudi Arabia. As such, the company has developed two worlds to cater to those groups:
A) AlUla: This is a city in Saudi Arabia, for which MyWhoosh has built numerous routes stepping from, mostly with a desert theme. B) Arabia: These routes are primarily based in a blend of Bahrain and the UAE, and include areas like Dubai and landmarks like the famed Burj Khalifa tower.
Each of those worlds has plenty of routes to choose from, as you can see below. There are routes stretching upwards of 50km, and as short as 4.9km.
In talking with MyWhoosh at Eurobike though, they noted that routes with less sand are on the way. They’re planning a Colombia-focused world/routes addition in November, followed by worlds in Australia and Belgium. The company said they have a rather strong contingent of riders in Colombia today.
From a platform standpoint, the app is currently available on iOS/iPadOS, Android, and Windows. Next up will be an M1/M2 Mac edition, followed by Apple TV. There aren’t exact timeframes for either of those though. On the Windows side, the specs are actually a bit high for what are often people’s leftover computers, though it ran on my two-year-old $249 iPad just fine.
Arguably, the masterpiece of MyWhoosh isn’t the virtual worlds, but actually its training plans/platforms. These are put together by a familiar name in pro cycling circles, Kevin Poulton, who is a former Zwift employee, previous head coach of WorldTour team Katusha Alpecin, as well as coach to pro cyclists like Caleb Ewan, Alex Dowsett, and Mat Hayman. Once you crack this tab open, it’s clear it’s done by a coach.
The platform has two intertwined components here. First is the training calendar, which allows you to overlay training plans and individual workouts, with details like training load displayed to the right.
And the second is the training plans, and then the structured workouts they contain. Within the training plans each has the various build components, but perhaps most interestingly even allows you to start a training plan at a specific phase. Meaning, if you decide to do a race in 6 weeks, you can jump right in half-way through a training plan, skipping the earlier phases if you’ve already got that foundation. You can also of course just pick any given workout from within these, which are organized fairly well, and easily show each component.
Further, if you’ve got TrainingPeaks, Today’s Plan, or TrainerDay – you can even import your workouts into MyWhoosh and onto the training calendar. That’s pretty cool, especially when you remember the platform is free.
In terms of racing and group riding, there were group rides set to start when I jumped on. I couldn’t easily figure out how many people had joined an existing group ride, or were slated to join an upcoming one. Some of them showed total allowable participants, but it wasn’t consistent across the UI. Either way, point being, that exists.
A big push for MyWhoosh is around racing and price purses. We see another Zwift alumni there, Jacob Fraser, who led Zwift’s esports realm, and continues that focus at MyWhoosh. The company has a weekly racing series, called the Sunday Race Club, with a monthly prize purse of $96,000. MyWhoosh says they’ve got a bunch of different automatic performance verification pieces in place, including leveraging heart rate data, power data, historical data, and simply whether or not a human can actually put out that effort. Plus, hopefully down the road, automatic dual-power recording as shown in the menus.
As with Zwift, racing can be a component of the platform – but it doesn’t tend to be used by the majority of users (group rides yes, races less so). And so while MyWhoosh (like Zwift) is throwing a lot of money in those realms, it often feels like most of it is for show/pride, rather than for the benefit of the majority of users.
Finally, there is a garage where you can tweak your kit to numerous jerseys and numerous bikes. Assuming of course you want a Colnago bike. Because that’s the only bike brand you can choose from. But hey, if you have to be forced to use a single brand – go big!
With that, I chose the default bike and default kit, and go to it
For last night’s ride, I poked around a bit first trying to decide what to do. At the time I jumped on the platform, it showed roughly 500 people actively online. For context, I cracked open the Zwift companion app, and it showed just under 5,000 people online. It was around 9PM Amsterdam-time, so a bit late in the evening for most riders in the Middle East (11PM), where MyWhoosh has historically focused. Thus, I’m actually impressed it had that many people on then.
First up was the pairing screen, to pair up my smart trainer. In my case, I had my older Tacx NEO 2 that I’d be using, along with the new HRM-PRO Plus chest strap. I did pairing via Bluetooth, and had no problems getting everything paired quickly.
Interestingly, if you poke around that menu a bit, there’s a dual power recording option they say is coming soon. This is something that many people (as well as numerous racing organizations, and even a research paper on Zwift cheating), have begged Zwift to implement). So Kudos to MyWhoosh for at least hinting it might be coming. And if you look above, it also seems to imply there is Wahoo Direct Connect support too (the icon next to Bluetooth).
Once paired up, I could choose my world that I’d be riding in. I poked around for a while, and ultimately decided on something that included Dubai. I’ve been to Dubai more times than I could count, so I’d at least be able to judge the feel a bit.
Then, given MyWhoosh has heavily focused on the structured training piece, I decided to give that a whirl for this ride. I went in and out of numerous options for structured workouts, and went with this one here:
I adjusted my FTP accordingly after this screenshot, though, it didn’t seem to ‘stick’ when I opened up the workout a moment later via adding it to the calendar, reverting back to a default setting. No biggie, you can easily adjust the FTP value here and it scales immediately.
With that, I was off and cooking. On the whole, the user interface was pretty easy to understand for a first ride. Likewise, the trainer responded accordingly to the commands sent to it, and my sensors all seemed to cooperate as well.
As you approach each segment in the workout, it is a virtual gate of sorts like Zwift does, indicating a new chunk of the workout is coming up next.
With any new platform, there’s a learning curve. But, I think this first-ride is also the best possible scenario for companies to take feedback and incorporate changes, before a rider just gets used to things ‘being the way they are’. Most of my changes would be that the text in the workout builder is both duplicated in some areas, too small in others, and non-useful in the last section.
Take for example the text in the yellow box on the side that says “Sprints into Zone 4 #1”. This is actually the name of the workout. That’s fine, but because it has multiple numbers in it, and is the largest written chunk on the screen, you visually keep looking at that thinking it’s telling you which interval or such you’re on. But it’s not. It’s just telling you the name of the workout. I’m not sure this is needed here. The actual guidance is the tiny white text at the upper center of the screen, which as you can see in this photo is hard to read against the transparent background.
Similarly, there’s a random line that extends straight-up in the middle of each chunk of the workout in the little workout overview up top. Logically, you’d think this is showing you the place within the workout chunk, but in reality, it’s just a static pointer that stays in the middle the entire time, no matter where you are in the workout. I’d suggest this gets ditched, and use some color shading or such instead. Again, this is mostly aimed at helpful feedback from someone doing a workout for the first time. I poked around at the settings some, but didn’t see any obvious ways to change much here.
In terms of graphics, I was running a 2-year-old iPad, which, I think is probably par for the course for most people. They don’t have Apple TV yet, else I’d have used that. The graphics were fine, but nothing visually stunning. The buildings felt mostly repetitive, and aside from specific landmarks, were all kinda a blur. To be fair, that’s not that unlike Dubai itself. Or even Zwift in certain worlds.
I do like the numerous camera options that were available, albeit the button on the iPad for changing said camera views was the smallest button known to mankind. Once my fingers became sweaty, it was an iffy proposition at best. But, MyWhoosh has an automatic camera changing option that can just keep scrolling slowly through the 10+ camera views. It’s cool.
Now, with 25 seconds or so left in my ride, my iPad went kaput and ran out of battery. Apparently the newly purchased battery bank just couldn’t keep up with things in real-time. Obviously, that’s my fault. However unfortunately, the app lost all my ride data. Unlike most other platforms that can recover all but the final few seconds of a workout, this was unable. Upon the iPad powering back up, there was no evidence that I had ever started a ride, let alone nearly completed it. Hopefully, that’s something they can address down the road.
Had I completed it, it would have pushed the ride to my Strava and TrainingPeaks accounts as I had set up, and it would have also marked off my TSS in the MyWhoosh calendar inside the app. This calendar feature is something that most other virtual-cycling apps (with worlds) are lacking, so it’s a nice touch.
First, let’s look at the technical aspects. As a platform, MyWhoosh does a lot of the fundamentals quite well. From a first-use standpoint, it easily paired up to my sensors, and I was able to get riding quickly and easily. There’s a boatload of structured training options, which seem well designed and clearly targeted at focused training. And for those that already have their own structured training plan in one of the big training platforms, this is a literal easy-button to having those workouts automatically control your smart trainer, pacing you through the sets.
Looking at the worlds and graphics, it’s OK, but wasn’t really earth-shattering to me. It felt roughly on par with the indoor trainer industry today. There are things you can nitpick in terms of realism on each platform, and things that each platform does well. This doesn’t stand out to me one way or the other. Given how much each of these two worlds looks like each other today, there isn’t a ton of variety. It’ll be cool to see them open up the Colombia, Australia, and Belgium worlds/routes and see how things look then. While Zwift gets plenty of criticism for its graphics (often deservedly so), they have managed to find a balance between top-end looks and something people can actually run on their computers.
Next, there’s the business aspects. Just as I often discuss the business realities of companies like Zwift or TrainerRoad, I’m going to do so here as well. MyWhoosh’s biggest challenge right now is actually not technical, nor the lack of people on the platform. Nor is it trying to launch at the same point in which the entire indoor training industry has hit rock-bottom. Instead, its biggest challenge is going to be trying to court a Western audience. It’s going to be trying to convince people to invest time and energy in a training platform, even a free one, that might disappear tomorrow simply because the singular funding stream disappears after a bureaucratic change of heart.
And I don’t have a solution for that (for either MyWhoosh or consumers). Having more competition in the space though is great for consumers. And in this case specifically, having more competition that’s willing to throw someone else’s money at something to develop features is great for consumers too. Heck, maybe as a result, Zwift will start taking their training plans/calendars seriously. Or, maybe not. Again, I don’t know.
But what I do know is that in many ways, this is kinda like a Kickstarter project. I’d treat it as such, even if you aren’t paying for anything. Enjoy the platform if you want, but also understand that with such an opaque funding stream and massive expenses, it’s entirely plausible it might just disappear.
With that – thanks for reading!
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I tried this on windows machine, everything looks just fine. As I mainly do TP workouts, this app works just fine for me. Is it disappears, well, any head unit will do the job.
GTA bike mod is what’s worth riding if you are into real picture quality. But the island is small and there will be no new worlds out there.
SPAMMER, Ray please do the necessary.
Tried to install but on Windows got an error D3DCimpiller_43.dll missing
Needed a older DirectX build, link to microsoft.com
It’s always good to see competition for Zwift, because it will push them to become better. However, from your screenshots, this looks like 2005 graphics. Compared to Zwift’s 2015 graphics.
nitpicking spell check: “the largest indoor training stand app at Eurobike” should it be “the largest indoor training app stand at Eurobike”?
I was going to download and test it, but it won’t work on my Ipad mini 4 (A8 chip vs A12). And my iPhone 12 mini is too small to be useful for this. Guess I’ll keep jumping around free trials :). Don’t really use virtual or AR apps that much. When I have to do a structured workout, I just load into my Garmin Edge.
Wow, that looks pretty interesting for someone who does most of their riding outdoors and rides indoors from time to time, especially for Tests and Structured Training. I see there is a “testing” category, would that be the classic Ramp and 20′ tests ?
Hi RPV, I’m the Director of MyWhoosh. Your question regarding testing is a good one. Our philosophy is that a wide range of valid and reliable test methods are available in cycling. With this in mind, we support and provide all methods. We have the classic FTP and ramp tests, but we also have test workouts that target specific power durations. We also have the INSCYD and Aerotune test protocols available in our test workouts. Each coach and athlete has a different perspective on the test protocol best suited to their needs. The MyWhoosh philosophy is that we provide the environment to come and perform your preferred test protocol.
I was able to get Windows to work after installing the latest version of Microsoft DirectX.
In my test, Bluetooth and ANT+ were both supported. My Wahoo direct connect was seemingly not supported.
Completely free and run out of the UAE, makes me nervous…
Yeah- that is a little scary. My first thought was that I didn’t care if they have my riding data… but then I realized that it’s an app… on my phone! I’m Hoping that Apple security protects that app from utilizing any spyware or malware. Not sure I’d trust it on an android device. I did use a unique, crazy long and complicated password- although not sure if that makes any kinda’ difference.
And a CEO with a history of spyware deployment (Thanks Google) and an install that bypasses the Windows Store. Hard pass.
Hi KCJeffro, I’m the Director of MyWhoosh based in Australia. We are a global product with pockets in Australia, USA and UK. I wanted to take this opportunity to inform you that our aim in the immediate future is to build the product to the highest possible standards and provide you with a quality user experience while also increasing our user base. I welcome you to come along and try MyWhoosh and feel free to contact us with any feedback you may have. Regards Kevin Poulton
Tried it out today. As Ray said- everything paired up smoothly. Selected a workout and course. Graphics are simple and fine. fun that you can select some left and right turns along the way to vary your course- although, I had no idea where I was going. The app took me through the workout just fine, ran flawlessly on my iphone 13 and the imagery looked great screen mirrored onto my big flat screen. Although the big informational boxes (Power info, workout and course) were large and overlaid much of the virtual scenery- would be nice to be able to shrink or move them. I didn’t mind that it just gave you a line to show which part of the workout you were in rather than how far along you were in each segment, as there’s a pretty clear time bar across the top and good directions of what it was about to do with the power, including those virtually placed arches. Neat that you can hit a button and go from your workout erg mode, right onto the course profile, and back again.
I don’t do trainer rides much, so a decent free option is a plus. Glad that our petro dollars are being put to good use.
I wish they will move the workout graph to the bottom of the screen. All the rest is just fine.
Perfect timing. Zwift has been giving me the s***s for a while now – mainly with the incessant need for wannabe neo pro ride leaders to give you the benefit of their limited experience – and I had frozen my subscription in favour of riding outside. Giving we have a massive storm raging outside at the moment, I might just download this and give it a whirl. As long as no one is constantly typing “Front Ease” I will be very happy
the funny thing with Colnago, i bought one 2 weeks ago, so Whoosh is made for me 😀
On my first Testride my iPad mini 6 ran out of Battery too, but i used a Garmin Daily Suggestion Workout on my Headunit to control the Tacx Bike!
So the App looks really fine and it is free, so good for me, if you want a bit of variety sometimes
This certainly looks interesting, I’m keen to see a virtual world platform that has better training sessions than Zwift. I notice it has a limited set of smart trainers supported, does anyone know if it will support a PM and a classic trainer?
I gave it a try yesterday. Plain and simple: I’m sold! Great work!
Great article as always, Ray. I had seen a couple of videos about MyWoosh on YouTube, but I was hesitant as
1. Being free, felt like it was a scam or like it would be doing dodgy things with my data. 2. Concerns over sport washing (just look at all the human rights issues with the upcoming World Cup)
Interesting to read an impartial view of the platform.
Yeah, I think there’s certainly an angle of sport washing for not just this app, but unfortunately many things in cycling. Team Ineos Grenadiers being another current example, but there are at least a few major ones each year in the WorldTour teams. More if you count secondary sponsors. Undoubtedly one type of washing is different than the other, but, washing nonetheless.
Does anybody have experience of running the app on a less powerful PC. My trainer PC is an old 3rd or 4th gen which is good enough for fulgaz and i think zwift when it was in beta all those years ago. The listed min specs of a vega 64 or 1080 ti seem slightly ridicules.
Nice write-up Ray – thank you. Speaking to someone else who was at Eurobike, visited this stand and spoke to the staff on-hand, most of the cyclists you see in-game are currently bots. Does this actually matter? I’m not sure. While I can see this might be a useful tool in trying to get the platform to critical mass, I’m not sure racing against bots, rather than other people, holds quite the same appeal.
It is good to see that the market of indoor cycling apps is growing ( after seeing a recent trend of mergers, which are reducing the options).
Also good to see that there are now options that don’t require to spend a monthly fee of 15€+. However, in case of a product originating from a company operating in the UAE, you are accepting that you pay a monthly fee by sharing your personal data. But that’s a personal choice everyone needs to make.
I personally don’t like cycling in virtual worlds – it always gives me the feeling beeing part of Mario Cart. As I had a bike that was not supported by other platforms, I decided to implement my own app Incyclist (https://incyclist.com). It’s by far not as advanced as the big platforms, but it allows me to do the basics ( cycling anywhere in the world using Google Street View or cycling RLV Videos, doing workouts, group rides with my mates) and supports ANT+ (although on Windows you need to install a special device driver) and BLE.
I hope that there will be more alternatives in the future, so that we have more options than just Zwift, Wahoo and 1 or 2 more.
My comments after trying the “Culture Ride” free ride. My setup is Windows 10, with a GPU capable of sustaining 60 fps, with a 50 inch TV.
As others have noted it generally works and the scenery is a nice change from the familiar Zwift. Given its roots in the Arab world I was surprised to see many female avatars in western dress and no real sign of this being culturally much different, though it was geographically different.
The video was bright, colorful, and cheerful, however the movement is quite choppy. It felt like maybe 5-10 fps though I had no obvious way to measure it.
I disliked that there was no overall context map. And likewise there was no way to tell when the loop finished and restarted.
I disliked that avatar settings (kit, looks, ftp) are not saved.
I dislike that it only runs in full screen mode and you have to fiddle with a keyboard to switch to another window.
I was able to upload to Strava, although the Strava map is rendered in the ocean off the coast of West Africa. I wish Garmin uploads were possible. I suppose you can export from Strava and import back to Garmin Connect. I haven’t tried this.
After exiting the platform I was given a crash dump. This happened both times I tried it.
I was able to take a snapshot photo, but I have no idea where the photo ended up. I was not sent to Strava,
There weren’t many other riders present (7:00 AM Boston time) and most of the ones that were there were very obviously bots. There were a few (also obviously) real riders.
Also, on uphill sections the video and associated experiences felt and looked like uphill. But downhill sections, while feeling obviously downhill, still looked visually to me like uphill.
Alex VanLaningham here. Founder of https://trainerday.com (as Ray mentioned above we have free training plans you can use in MyWoosh). I am also friends with Kevin of My Whoos. I know of one of the people responsible for funding this from the UAE just loves indoor cycling and does not need the small revenue it would produce so prefers to grow and get popular. So I am very comfortable saying they are not doing it to sell your data. They are hiring top guys like Kevin because they are trying to do something real, not something deceptive. The reason the other platforms can make money on you is because they have millions or billions of users. This is not the case and will probably never be the case in such a niche market.
>> know of one of the people responsible for funding this from the UAE just loves indoor cycling
UAE sportswashing? Gonna sit this one out.
Genuine question here : what is “sportswashing” ?
Sportswashing is the practice of an individual, group, corporation, or government using sport to improve their tarnished reputation, through hosting a sporting event, the purchase or sponsorship of sporting teams, or by participation in the sport itself. At the international level, sportswashing has been used to direct attention away from poor human rights records and corruption scandals; at the individual or corporate level, sportswashing may be used to cover up vices, crimes, or scandals. Sportswashing is an example of reputation laundering.
link to cyclist.co.uk
Sheikh Tahnoon bin Zayed Al Nahyan is not just the son of the founder of the UAE(The person behind the funding of this) but is also National Security Advisor: link to ft.com
That looks inviting, especially when I read “entirely free app” but i’m sure it will be just like an other “freemium” app => get invested and addicted, save your data and then suddenly just like that it’s not free anymore.
That type of screen is called a Cave: link to en.wikipedia.org Like the SGI cave from the 90s that is now: link to visbox.com
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