Talon Outdoor, an out-of-home media agency, has promoted Josko Grljevic to group COO as part of the company's growth plans, according to a press release.

Joining Talon Outdoor as U.K. chief transformation officer in 2018, Josko has directed Talon's technology transformation, overseeing the launch of its three data-fueled technology platforms, Ada, Atlas and Plato, designed for audience targeting, programmatic buying and measurement across the OOH customer journey.

"Over the last four years, I've been committed to developing tech that has enabled both our company and the wider OOH industry to bounce back from the challenges of the pandemic with incredible strength," Grljevic said in the release. "As part of my new role I will be ensuring our business strategy focuses on further transformation with a leading global market presence powered by our adtech suite, whilst ensuring the culture at Talon continues to evolve so we retain and attract the very best talent in the industry."

Following the launch and integration of the platforms in the U.K., Josko exported Ada, Atlas and Plato to the U.S. market and is leading the rollout across other global regions.

As part of his new role as group COO, Josko, who was recognized in the CIO 100 list in 2020 and recently shortlisted for Campaign's Tech Pioneer of the Year award, will report to Group CEO Barry Cupples.

"During one of the most challenging times in our business when the OOH industry was facing severe setbacks, Josko has been instrumental in driving Talon forward, developing the best proprietary tech the sector now offers and driving real change into how the media is delivered," Cupples said in the release. "He's been central to Talon's transformation and I look forward to seeing him continue this success globally as we drive forward the renaissance of Out of Home."

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