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It has built-in Fire TV streaming and is currently at its lowest-ever sale price.

Buying a TV is not a purchase to take lightly. You'll likely spend loads of time researching, phoning friends, and staring blankly into a showroom wall of monitors displaying the same high-def close-up slow-motion video of a frog. Sometimes, though, you find a deal that's just too good to pass up. And if you've been doing your TV research, you'll know that scoring a 55-inch 4K UHD smart TV for only $270 is one of those times.

The deal in question comes courtesy of Amazon (no surprise there!) and the TV of the hour is the Insignia F30 Series LED 4K UHD Smart TV. The entire Insignia F30 range of sizes—from 43-inch to 75-inch—is on sale right now, with steep discounts in the upper 30 percent off range, but the best deal to be had is on the 55-inch model. It's discounted 40 percent (or $180) off, which brings the TV to a record-low price of $270.

Insignia TVs are some of the best-selling models on Amazon, and they have quickly developed a reputation for offering some of the best value for the money. Thanks to 2160-pixel ultra HD resolution, movies and TV shows are crystal clear, and the screen showcases a dynamic range of HDR colors and textures. It also has DTS sound, which in layman's terms is a premium equalizer of sorts, and one that creates realistic and immersive audio. While we always recommend pairing your TV with a sound bar for the best audio experience, this built-in speaker system is superior to the ones you'll find in other TVs in this price range, so you could get by without one or add a sound bar later.

Most importantly, this TV was designed with streaming in mind. It comes with built-in Amazon Fire TV—Amazon's streaming device—so you're able to access to thousands of shows and movies across streaming platforms like Apple TV+, Disney+, Hulu, Netflix, YouTube, and Prime Video without shelling out for an additional device. The Fire TV platform is easy to navigate and operates using an Android interface, so it offers more applications (over 12,000, to be exact) and gaming options than other streaming devices like Roku or Apple TV.

It also comes with a voice-activated remote control that's equipped with Alexa so you can turn the TV on or off from the other room, search for a new show, play music, and control your other Alexa-enabled smart home devices hands-free. The remote features built-in shortcut buttons for the most popular streaming services, like Netflix and Prime Video, so you can switch between platforms with ease.

If you’re in the market for a new TV that’s both affordable but still packed with the latest smart TV tech, this sale is not to be missed. It’s a great TV for the price—especially at its current sale price—and it’s backed by over 4,000 Amazon reviews with an average rating of 4.6 stars. In fact, it might just be the best deal you'll ever get on this coveted device: $270 is the lowest price ever recorded for this Insignia smart TV, even beating out Amazon Prime Day and Black Friday deals.