Subscribe to the newsletter and download the latest report on trends in outdoor furniture for freeSubscribe to the newsletter and download the latest report on trends in outdoor furniture for freeWhat did you think of this content?Click on a star to score!Average score 0 / 5. Vote count: 0Puerto Venecia located in Zaragoza, is in the process of an ambitious remodeling project for its outdoor areas.The first phase of the project, the terrace area, which ended at the beginning of this year, is completed with the exterior digital façade.These spaces have always been very emblematic and differentiating for the shopping resort in order to improve the user experience and increase the comfort of its visitors.The objective of this comprehensive remodeling is to transform the outdoor spaces of the shopping resort of more than 32,000 square meters, into greener and more sustainable areas, including new digital media that promote new experiences to share and enjoy with family and friends.These are concepts that represent the identity of the brand and reinforce its position as one of the reference centers for leisure and family destinations in Zaragoza, Aragón and neighboring communities.This comprehensive project, the construction management and the Project management, has been led by IDOM engineering.Within this reform, after the renovation phase of the terraces, a new concept of dynamic digital facade has been created located at a strategic point that joins the Boulevard area with the Gallery and Leisure shopping area.For this ambitious digitization project, Puerto Venecia has relied on LEDDREAM Group and its integrating partner HubTech, for the transformation of the digital façade of the shopping resort.The Egarense group has taken charge of this Digital Out Of Home experience from the conceptualization, design, development, and execution of the new digital façade of more than 140m2 of total surface.It is a special and innovative project, a totally groundbreaking new digital concept that makes it unique in Spain.It is an innovative technological concept that fuses technology and architecture.A wide range of video hardware together with dynamic digital lighting, in addition to combining different synchronized content managers, with ad hoc visual content: dynamic templates for real-time content playback, 2D and 3D content creation.Everything to create a unique and immersive experience in one of the main entrances of the shopping center.The element has been divided into 3 different areas that, through integration, programming and content work synergistically and together.2.- The dynamic digital facade on die-cut panels, designed and produced by Lumalia Studio, a company of the LED DREAM group, integrates the space both technologically and architecturally.Technologically, the facade extends the LED screen in a game of synchrony and contrast, expanding the video content of the screen on occasions, and contrasting with color ranges and lighting on others.In the architectural sense, it integrates the space in conjunction with the stands thanks to the organic plant-inspired die-cutting that serves as a reflection of the vertical garden of the facing façade.3.- Lighting system in the new stands areaThe third element that completes and integrates the space is the extension of dynamic lighting along the stands.The content and video effects of the digital facade are expanded in an enveloping way following the movements and color ranges reproduced in a natural way.The indirect lighting bath on the stone emphasizes its texture, filling the space with light and color, especially when daylight falls, complementing the visual spectacularity of the façade with an atmosphere of warmth.Instead, at night, the lighting is hidden in the stands, enriching the nighttime cityscape with a sense of futurism.The objective of the exterior lighting project has been to provide a new face to the new area of ​​the shopping center stands, which is the most visible part for those who arrive at the shopping center.– Content: Through Channel4You, a company specialized in content creation and management of the LED DREAM group, different pieces of visual content have been created, from landscapes, nature, way of life, fluids and shapes, bumpers, advertisements and corporate events, etc.Particle content with perspectives and 3D depth combined in the part of LED screens and Digital lighting has also been designed.All these contents are synchronized with the backgrounds and color ranges of the digital lighting of the façade and the stands;and at the same time they have the flexibility to work independently for more specific applications.Content that surprises visitors and causes a stir on social networks!We continue to provide new digital solutions to our partners and customers!New dynamic digital façade in the Puerto Venecia shopping resortWe are an audiovisual engineering company, we specialize in providing technological solutions based on LED screens, digital content creation and dynamic digital lighting.We design, inspire and collaborate in the creation of new digital and functional spaces, adapted to any type of architecture or space used.As a technological partner, we provide the most innovative solutions on the market, with the aim of bringing spaces to life, generating memorable interactive and digital experiences that attract visitors to the shopping center.We have a virtual showroom, where you can learn about all our technological solutions.Reserve your space at [email protected]ROOM Team Contact My AccountYou can now download the trend reportYou can now download the trend report