Liquid Outdoor Media, an outdoor advertising company, has hired DoohClick, an ad tech platform, as its OOH ad management partner, according to a company press release.

The deal marks DoohClick's entry into the North American OOH media market following a period of expansion across Europe and South Africa.

Liquid Outdoor will use DoohClick's ad management platform to streamline its sales, revenue, dynamic scheduling and reporting capability across its portfolio. This includes a mix of large format locations, digital kiosks and a network targeting retail, entertainment and dining destinations.

"We're excited to partner with DoohClick as our complete CMS solution, from sales support to charting to reporting to invoicing," Paul Ducharme, Liquid's managing partner, said in the release. "With our continued rapid expansion, it was important that we sourced a platform built especially for the OOH space and we're happy to have found that in Europe's best kept secret."

Liquid Outdoor operates across 13 U.S. markets, with additional markets under development.

"As Liquid Outdoor develops its portfolio across U.S. markets, it's important that they have the best platform and tech systems support in place to fully leverage and monetize every opportunity," DoohClick CEO Jonas Glad said in the release. "DoohClick has been developed by media owners over 10 years which gives us an innate understanding about the challenges of managing and scaling an OOH business. Our deal with Liquid Outdoor marks DoohClick's entry into the North American market and we look forward to working with the management team on the next stage of their journey."

Doohclick is an ad tech platform and network for OOH media owners and operators who are looking to modernize, democratize and monetize their business. DoohClick is an independent company providing business opportunities and updating legacy OOH systems across nine markets. DoohClick provides sales support, scheduling, analysis and reporting.

Liquid Outdoor Media is a technology-focused, national OOH advertising company consisting of static and digital billboards, place-based media, street furniture and digital interactive smart kiosks.

Founded in 2008, Liquid Outdoor is headquartered in New York City.

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