As we kick off another college football season, fan excitement and anticipation are at all-time highs! The attention on college sports is like never before: the passion, the tradition, the rivalries, the new innovations around NIL, the emergence of legal sports betting in some states, technology driving new fan experiences, and all that makes college game days great.

We start this weekend with today’s 18th annual College Colors Day. The national holiday, created by our CLC business, serves as the unofficial kickoff of college football season and encourages fans to represent their favorite teams. Join us in sharing your photos on social media using #CollegeColorsDay.

We will have staff all across the country supporting our university partners, brand sponsors and fans this weekend and throughout the year:

And there is much more!

This week also began the presentation of the prestigious LEARFIELD Directors’ Cup award to schools identified by NACDA for their excellence. It is our 15th year as the title sponsor and we are proud of what athletic departments across the country and across all divisions have done to create opportunities for student-athletes to grow as people and to compete for championships. Congratulations to all those being recognized.

As we continue through this year, we have a host of initiatives that will benefit schools, brands, licensees, and fans alike! Follow us on social media on Twitter, Instagram and LinkedIn and check back here regularly for updates of note.

Whether you are working the sidelines or cheering on your team from the stands, from your phone, or your living room, know that LEARFIELD is working to unlock value for our school partners and enhance the fan experience!

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