Exterior Plus inaugurates the Tecnohito, a tower covered with led screens, Agencies |Advertising control

2022-05-13 23:08:09 By : Ms. Jane Chen

Media specialized in marketing, advertising and communicationLocated at the confluence of the avenue, the Triangular square and Esperanto street in Benidorm, the Tecnohito, in addition to acting as a viewpoint – since it can be visited and enjoy the panoramic view it offers –, will act as a digital screen to offer advertising campaigns , informative messages, live shows or local programming, among other content.This innovative solution "allows us to offer our advertisers a unique screen with the latest technology that drives outdoor digital advertising to another level," says Piedad Siegfried, Commercial and Marketing Director of Exterior Plus.One more example of the city's commitment to being at the forefront of technology "offering pioneering media in our country that allow a greater variety of content to be displayed, adapted to each audience and in a more dynamic and interesting way."The inauguration of the Tecnohito has been planned for the same day that the Eurovision Song Contest is celebrated;a musical event -with a great history in the city- that can be followed live in the Plaza de la Hispanidad through the hundreds of LED panels installed in the new infrastructure.In addition, there will be several concerts before the gala and when it is time to vote for Spain, it will be held from the Plaza de la Hispanidad with the Tecnohito live at an international level.In addition to the publicity of the Tecnohito, Exterior Plus is also responsible for the information management of the Tecnoparada inaugurated in 2021, an avant-garde bus shelter with the latest technology.This page uses web analytics cookies.If you continue browsing you are granting your explicit permission.They will not be used to violate your privacy.