The Atlanta Hawks and State Farm Arena have installed two large displays provided by Daktronics, bringing almost 8 million LEDs and nearly 9,000 square feet of high-definition digital signage to downtown Atlanta, according to a company press release.
"As downtown continues its evolution with two world-class sports and entertainment facilities and the development of Centennial Yards, we are thrilled at the addition of these new pieces that we believe will become signature landmarks downtown," Steve Koonin, Hawks and State Farm arena CEO, said in the release. "By any metric, State Farm Arena is one of the top arenas in the world and its new marquee will bring the incredible feel and energy from within the building to the outside in breathtaking fashion. The spectacular board will complement it all with the bright lights and visuals reminiscent of Times Square."
Located at the corner of State Farm Drive and Dominique Wilkins Way in front of State Farm Arena on Centennial Olympic Park Drive, the triangular-shaped marquee measures over 42 feet tall and weighs 88 tons. The three main boards feature 2.9 million LEDs/pixels and cover more than 3,276 square feet combined.
Above State Farm Arena's Sapphire Parking Deck on the corner of Marietta Street and Centennial Olympic Park Drive, a wrap display will replace the existing wrap, adding 4.8 million LEDs of digital signage to one of downtown Atlanta's busiest corners. At 36 feet high by 138 feet wide with a circular display measuring 20.5 feet in diameter, the wrap will total 5,385 square feet. Installation is expected to be complete during the summer.
Daktronics engineered each of the exterior displays. Each of the boards utilize surface-mount device technology with three-in-one LEDs to provide a tighter pixel pitch and resolution. The displays can also show live video and broadcast streams in addition to showcasing ads, promoting upcoming events and static images.
"Bringing the excitement from inside the building to the exterior is an exciting next step in the enhancements to State Farm Arena," Brent Stevens, Daktronics professional sports manager, said in the release. "It's great to be involved in this project as it showcases our company's engineering capabilities and how venues can capitalize on those capabilities combined with our LED technology to improve the experience for their fans and audiences. Being a partner with State Farm Arena and helping them transform the area around the arena is exciting to be a part of and we look forward to watching how the area comes to life over the next few years."
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